内容简介
针对目前国际会展业发展对专业人才的要求，本书编著者积累了20 年大型国际会展运营管理工作的经验，完全使用一线的工作材料和案例，大部分的材料来自会展强国——德国。为方便学生阅读和理解，本书在真实材料的基础上作适当调整，对事件、机构名称和人物姓名作了更改，更加注重实践性，让学生全面掌握国际会展各项运营工作的要点、相关国际商务礼仪、各种活动的组织程序，以及相关文件的编写方法。学习目标与实际工作完全契合，真正达到学有所用、学以致用，让学生在学习期间就基本掌握会展工作的各项技能，从而在就业后大大缩短了从“入门”到“成手”的时间，解决了用人单位普遍反映的大学毕业生所学知识“脱离实践”“眼高手低”的问题。
章节目录
Project 1 Bidding for International Conference & Exhibition Projects／1
Learning Targets／3
Practical Texts／3
Vocabularies／11
Example Analysis／12
Translation Exercise／17
Simulation Training／18
Techniques & Strategies／19
Business Etiquettes／19
Ideological and Political Gardens／24
Project 2 Agreements／31
Learning Targets／33
Practical Texts／33
Vocabularies／41
Example Analysis／42
Translation Exercise／49
Simulation Training／49
Techniques & Strategies／50
Business Etiquettes／51
Ideological and Political Gardens／52
Project 3 Business Negotiations／59
Learning Targets／61
Practical Texts／61
Vocabularies／68
Example Analysis／69
Translation Exercise／72
Simulation Training／72
Techniques & Strategies／73
Business Etiquettes／76
Project 4 Media Publicity／79
Learning Targets／81
Practical Texts／81
Vocabularies／87
Example Analysis／88
Translation Exercise／94
Simulation Training／95
Techniques & Strategies／95
Business Etiquettes／98
Project 5 Programmes／101
Learning Targets／103
Practical Texts／103
Vocabularies／107
Example Analysis／108
Translation Exercise／114
Simulation Training／114
Techniques & Strategies／115
Business Etiquettes／116
Project 6 Constructions／119
Learning Targets／121
Practical Texts／121
Vocabularies／124
Example Analysis／125
Translation Exercise／131
Simulation Training／131
Techniques & Strategies／132
Business Etiquettes／134
Ideological and Political Gardens／135
Contents 3
Project 7 Gala Dinners／141
Learning Targets／143
Practical Texts／143
Vocabularies／147
Example Analysis／148
Translation Exercise／154
Simulation Training／154
Techniques & Strategies／154
Business Etiquettes／155
Project 8 International Business Trips／159
Learning Targets／161
Practical Texts／161
Vocabularies／170
Example Analysis／171
Translation Exercise／177
Simulation Training／177
Techniques & Strategies／178
Business Etiquettes／179
Project 9 Intellectual Property Rights／183
Learning Targets／185
Practical Texts／185
Vocabularies／189
Example Analysis／190
Translation Exercise／197
Simulation Training／197
Techniques & Strategies／198
Business Etiquettes／200
Ideological and Political Gardens／201
Project 10 Summaries／209
Learning Targets／211
Practical Texts／211
Vocabularies／225
Example Analysis／226
Translation Exercise／232
Simulation Training／232
Techniques & Strategies／233
Business Etiquettes／234
Appendix Reference Answers to Simulation Training／237
Main References／271
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